Joe Booth

Founder, Vidya Gamer

Joe is an Executive Producer / Creative Director at the intersection of traditional video games and the games and learning space. Joe’s experience in traditional video games spans 25 years on major industry franchises including FIFA, Need For Speed, Ghost Recon, Rollercoaster Tycoon, with over 24m games sold generating $1b of retail revenue with 10 AIAS & BAFTA nominations. Joe has held senior production and creative roles at Microsoft, Electronic Arts and Ubisoft. In the games and learning space, while at Microsoft, Joe established Microsoft KODU as the leading game-based learning platform. Joe founded Vidya Gamer to focus full time on transforming the games and learning space into a meaningful, impactful, commercial sector, clients include the Gates Foundation, Achieve3000, the Pearson Foundation and OutThink Inc.